BONZO GROUP: Where family values and managerial excellence reinvent vehicle rental in Côte d'Ivoire. ABIDJAN, CÔTE D'IVOIRE.
Built upon a strong cultural heritage and values of profound gratitude, BONZO GROUP (officially incorporated in Côte d'Ivoire in 2019 under the acronym BGK) reveals the unique story behind its brand—a model blending marketing strategy, operational excellence, and social responsibility.
At the heart of this entrepreneurial journey is a young Ivorian executive with a brilliant academic background, specializing in Finance, Business Management, Auditing, and Management Control. Adopting a modern, team-oriented management approach, the founder chose to keep his own name out of the spotlight in order to highlight his mentors.
In his view, the success of BONZO GROUP belongs first and foremost to the women who made his education and achievements possible: Ms. Innocente Kouakou and Ms. Solange Kouassi. A legacy woven into the company's identity: the brand name is no coincidence.
It is a direct tribute to Mr. Bonzo Kouassi, a World War II veteran and the father of Ms. Solange Kouassi. Ms. Kouassi—the founder's aunt—played a pivotal role by funding his higher education and opening the doors to the economic capital, Abidjan, for him in July 2014.
To give tangible form to this gratitude, the company also registered the trade name "KWASOL," a contraction of "Kouassi Solange." Together, these elements gave rise to the official acronym "BGK" (Bonzo Group KWASOL).
A leading brand designed for comprehensive mobility: Beyond its deep emotional significance, the choice of name meets the rigorous demands of the modern automotive and passenger transport market.
The leadership team opted for an identity that is short, dynamic, and easy to remember. This strategy has enabled BONZO GROUP to establish itself as a benchmark in Côte d'Ivoire, effectively serving both local and international clientele—including expatriates, tourists, and foreign investors—seeking secure transportation solutions (such as airport shuttles and chauffeur-driven rentals of sedans, SUVs, and minivans).
More than just a commercial success in the vehicle rental sector, BONZO GROUP stands as a testament to the power of family and social solidarity, demonstrating how investment in education and mutual support can transform a destiny and give rise to a major economic player in the country.
### END ###
About BONZO GROUP: Established in 2019 in Côte d'Ivoire, BONZO GROUP (BGK) is a leading company specializing in vehicle rentals and passenger transport. Based in Abidjan (Cocody, II Plateaux Vallons), the group operates an extensive fleet of vehicles—including sedans, SUVs, 4x4s, minivans, and coaches—staffed by professional, bilingual drivers, and offers tailored services to both private individuals and corporate clients.
.jpg)
.jpg)
.jpg)